The role of diffusion of innovation theory towards the adoption of halal meat supply chain
This paper aims to examine the factors that drive the exporter’s influence toward halal meat supply chain adoption by encompassing the diffusion of innovation (DOI) theory in the context of Pakistan. Using DOI as an underpinning theory, this study evaluates halal supply chain adoption by collecting...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Limited
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38357/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38357/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/38357/ |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |