Review of Technology Adoption Studies in Small and Medium Enterprises (SMEs): A Proposed Theoretical Framework for Malaysian SMEs in the Rural Context

Purpose: This paper proposes a theoretical framework for Malaysian SMEs in the rural context. It includes the potentially relevant factors from multiple perspectives that may affect SMEs to adopt technologies. Design/methodology/approach: This paper utilizes the narrative literature review method to...

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Main Authors: Wong, Vui Chuen, Salmah Topimin
Format: Article
Language:English
English
Published: Universal Publishers 2023
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Online Access:https://eprints.ums.edu.my/id/eprint/38653/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38653/2/FULL%20TEXT%201.pdf
https://eprints.ums.edu.my/id/eprint/38653/
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Institution: Universiti Malaysia Sabah
Language: English
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spelling my.ums.eprints.386532024-05-13T07:26:05Z https://eprints.ums.edu.my/id/eprint/38653/ Review of Technology Adoption Studies in Small and Medium Enterprises (SMEs): A Proposed Theoretical Framework for Malaysian SMEs in the Rural Context Wong, Vui Chuen Salmah Topimin H1-99 Social sciences (General) HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Purpose: This paper proposes a theoretical framework for Malaysian SMEs in the rural context. It includes the potentially relevant factors from multiple perspectives that may affect SMEs to adopt technologies. Design/methodology/approach: This paper utilizes the narrative literature review method to identify and synthesize the significant factors. This method covered 79 past technology studies in the Malaysian SME field. Findings: The reviewed 79 past studies highlighted multiple perspectives, such as individual, technological, organizational, and environmental, that would be affected Malaysian SMEs to adopt the technology. The 12 significant factors also were identified: performance expectancy, effort expectancy, social influence, compatibility, complexity, perceived risk, top management support, organizational readiness, firm size, government support, competitive pressure, and customer pressure. The unified theory of acceptance and use of technology (UTAUT) and the technology-organization-environment (TOE) framework underpinned the fundamental of the proposed theoretical framework for Malaysian SMEs in the rural context. UTAUT presents the idea of individual perspective, and the TOE framework displays the perspective as it names. Research limitations/implications: The findings of this paper may only provide an applicable guideline from a theoretical perspective. Future studies suggest using a mixed method approach to validate the proposed framework. Practical implications: The findings of this paper provide a literal idea suggesting that the government or the Ministry of Rural Development should consider appropriate guidelines from individual, technological, organizational, and environmental aspects to encourage SMEs operating in rural areas to adopt technologies. Originality/value: This paper addresses the gap by proposing the theoretical framework for Malaysian SMEs in a rural context on technology adoption. Universal Publishers 2023 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/38653/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/38653/2/FULL%20TEXT%201.pdf Wong, Vui Chuen and Salmah Topimin (2023) Review of Technology Adoption Studies in Small and Medium Enterprises (SMEs): A Proposed Theoretical Framework for Malaysian SMEs in the Rural Context. Global Business and Management Research: An International Journal, 15 (3). pp. 315-336.
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic H1-99 Social sciences (General)
HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
spellingShingle H1-99 Social sciences (General)
HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Wong, Vui Chuen
Salmah Topimin
Review of Technology Adoption Studies in Small and Medium Enterprises (SMEs): A Proposed Theoretical Framework for Malaysian SMEs in the Rural Context
description Purpose: This paper proposes a theoretical framework for Malaysian SMEs in the rural context. It includes the potentially relevant factors from multiple perspectives that may affect SMEs to adopt technologies. Design/methodology/approach: This paper utilizes the narrative literature review method to identify and synthesize the significant factors. This method covered 79 past technology studies in the Malaysian SME field. Findings: The reviewed 79 past studies highlighted multiple perspectives, such as individual, technological, organizational, and environmental, that would be affected Malaysian SMEs to adopt the technology. The 12 significant factors also were identified: performance expectancy, effort expectancy, social influence, compatibility, complexity, perceived risk, top management support, organizational readiness, firm size, government support, competitive pressure, and customer pressure. The unified theory of acceptance and use of technology (UTAUT) and the technology-organization-environment (TOE) framework underpinned the fundamental of the proposed theoretical framework for Malaysian SMEs in the rural context. UTAUT presents the idea of individual perspective, and the TOE framework displays the perspective as it names. Research limitations/implications: The findings of this paper may only provide an applicable guideline from a theoretical perspective. Future studies suggest using a mixed method approach to validate the proposed framework. Practical implications: The findings of this paper provide a literal idea suggesting that the government or the Ministry of Rural Development should consider appropriate guidelines from individual, technological, organizational, and environmental aspects to encourage SMEs operating in rural areas to adopt technologies. Originality/value: This paper addresses the gap by proposing the theoretical framework for Malaysian SMEs in a rural context on technology adoption.
format Article
author Wong, Vui Chuen
Salmah Topimin
author_facet Wong, Vui Chuen
Salmah Topimin
author_sort Wong, Vui Chuen
title Review of Technology Adoption Studies in Small and Medium Enterprises (SMEs): A Proposed Theoretical Framework for Malaysian SMEs in the Rural Context
title_short Review of Technology Adoption Studies in Small and Medium Enterprises (SMEs): A Proposed Theoretical Framework for Malaysian SMEs in the Rural Context
title_full Review of Technology Adoption Studies in Small and Medium Enterprises (SMEs): A Proposed Theoretical Framework for Malaysian SMEs in the Rural Context
title_fullStr Review of Technology Adoption Studies in Small and Medium Enterprises (SMEs): A Proposed Theoretical Framework for Malaysian SMEs in the Rural Context
title_full_unstemmed Review of Technology Adoption Studies in Small and Medium Enterprises (SMEs): A Proposed Theoretical Framework for Malaysian SMEs in the Rural Context
title_sort review of technology adoption studies in small and medium enterprises (smes): a proposed theoretical framework for malaysian smes in the rural context
publisher Universal Publishers
publishDate 2023
url https://eprints.ums.edu.my/id/eprint/38653/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38653/2/FULL%20TEXT%201.pdf
https://eprints.ums.edu.my/id/eprint/38653/
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