Impact of Social Network Sites on Developing Brand Communication in Xian City
The digital era mobilises the world cities with various traits and symbolic resources to brand the images of the cities through propagation in social media (SM) platforms. This work examines Xian, the fastest developing city in China, which is in the process of building its brand through SM platform...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
IJCNIS Journal - UK Zhende Publishing
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38685/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38685/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/38685/ https://doi.org/10.17762/ijcnis.v15i3.6269 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |