Factor affecting online hotel reservation intention : Attitude as a mediator
The purpose of this study was to investigate the factors affecting consumer's attitude and intention towards online hotel reservation. In the meantime, this study also examined the mediating effect of attitude towards online hotel reservation intention. There were six main variables posited in...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38882/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38882/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/38882/ |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |