Factors influencing online shopping behaviour of youth customers in Malaysia after covid-19 pandemic
Background and Purpose: The Movement Control Order (MCO) requires a higher demand for online services. In light of recent events in the business environment, it is becoming challenging to ignore online channels, including online shopping platforms. The current study investigates the impact of custom...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UNISZA
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38939/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38939/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/38939/ http://dx.doi.org/10.24200/jonus.vol9iss1pp193-223 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |