The influence of service quality and corporate image on students' loyalty in higher education

• Main Author: Zainudin Awang
• Format: Thesis
• Language: English
• Published: Fakulti Pengurusan Ekonomi 2011
• Subjects: HD 59.2 .Z3 2007; Zainudin Awang; The influence of service quality and corporate image on students' loyalty in higher education; the case study of a local university; Corporate image
• Online Access: http://hdl.handle.net/123456789/700
• Institution: Universiti Malaysia Terengganu

Today, postgraduate education has become an important commodity in higher education industry and the competition for postgraduate customers among universities is stiff. As of 2006, there are 20 public universities, 21 private universities and more than 500 colleges in Malaysia competing for postgrad...