Simulation algorithm of bayesian approach for choice-conjoint model

Generally in Choice-Conjoint method the Multinomial Logit Model (MNL) is normally used to analyze choice conjoint data, but the MNL has some serious limitations. One of these limitations is the probability to select an alternative over a second alternative must be independent so MNL is not suitable...

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Bibliographic Details
Main Author: Zulhanif
Format: Thesis
Language:English
Published: Fakulti Sains dan Teknologi 2011
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Online Access:http://hdl.handle.net/123456789/855
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Institution: Universiti Malaysia Terengganu
Language: English

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