A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR
Today, packaging is one of the necessities of human life. Different types of packaging plays a vital role in the production, storage, distribution and marketing of customer and non-customer. For some companies, packaging could cause differentiation from competitors and be considered as a competitive...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
2015
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| Online Access: | http://localhost/xmlui/handle/123456789/10250 |
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| Institution: | Universiti Kuala Lumpur |
| Language: | English |