The effects of social media on Gen Z’s intention to select private universities in Malaysia

• Main Authors: K. Selvarajah T. Krishnan, Prof. Dr. Karl Wagner, Prof. Dr. Sulaiman Sajilan, (UniKL BiS)
• Published: 2014
• Subjects: Social Media; Generation Z
• Online Access: http://localhost/xmlui/handle/123456789/6881
• Institution: Universiti Kuala Lumpur

The Private Universities (PU) sector in Malaysia is growing. Newly incoming students’ requests in the education sector are demanding and encouraging. Increased of number of players offering educational services are competing among to attract students. The PU’s in the country are increasing pressure...