A study of viewers’ attitude towards TV advertising in Thailand

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors: Chuthamas, Chittithaworn, Md. Aminul, Islam, Orachot, Thooksoon
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2011
Subjects:
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/11543
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Institution: Universiti Malaysia Perlis
Language: English