Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace

Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors:	Abdul Manaf, Bohari, Ruslan, Rainis, Prof. Dr., Malliga, Marimuthu, Dr.
Other Authors:	manafdr@uum.edu.my
Format:	Working Paper
Language:	English
Published:	Universiti Malaysia Perlis (UniMAP) 2011
Subjects:	International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Geographical information technology Lifetime value Geographical marketplace
Online Access:	http://dspace.unimap.edu.my/xmlui/handle/123456789/11748
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Institution:	Universiti Malaysia Perlis
Language:	English

Description
Summary:	The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.