Green marketing and sustainable consumerism

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors:	Ajith Kumar, D. J., Sundar, I, Dr.
Format:	Working Paper
Language:	English
Published:	Universiti Malaysia Perlis (UniMAP) 2011
Subjects:	International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Green marketing Green consumerisms Green products Green promotion Green labeling
Online Access:	http://dspace.unimap.edu.my/xmlui/handle/123456789/11762
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Institution:	Universiti Malaysia Perlis
Language:	English

id	my.unimap-11762
record_format	dspace
spelling	my.unimap-117622011-05-11T01:38:53Z Green marketing and sustainable consumerism Ajith Kumar, D. J. Sundar, I, Dr. International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Green marketing Green consumerisms Green products Green promotion Green labeling The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. Green marketing began in Europe in the early 1980s when certain products were found to be harmful to the earth's atmosphere. Consequently new types of products were created, called "green" products, that would cause less damage to the environment. The movement quickly caught on in the United States and has been growing steadily ever since. The development of ecologically safer products, recyclable and biodegradable packaging, energy-efficient operations, and better pollution controls are all aspects of green marketing. Green marketing has produced advances such as packages using recycled paper, phosphate-free detergents, refill containers for cleaning products, and bottles using less plastic. This paper deals with green marketing and it is very important in the context of unsustainable means of production and consumption of goods and services. It outlines the concept of sustainable consumption, green consumerism, green products, green promotion issues, green labelling¸ eco-sponsoring and eco-labelling. This paper narrates the importance of green marketing and sustainable consumerisms. KEY WORDS: Green marketing, green consumerisms, green products, green promotion and green labeling. 2011-05-11T01:38:53Z 2011-05-11T01:38:53Z 2010-11-12 Working Paper http://hdl.handle.net/123456789/11762 en Proceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010) Universiti Malaysia Perlis (UniMAP) Centre for Communication Skills and Entrepreneurship
institution	Universiti Malaysia Perlis
building	UniMAP Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Perlis
content_source	UniMAP Library Digital Repository
url_provider	http://dspace.unimap.edu.my/
language	English
topic	International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Green marketing Green consumerisms Green products Green promotion Green labeling
spellingShingle	International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Green marketing Green consumerisms Green products Green promotion Green labeling Ajith Kumar, D. J. Sundar, I, Dr. Green marketing and sustainable consumerism
description	The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
format	Working Paper
author	Ajith Kumar, D. J. Sundar, I, Dr.
author_facet	Ajith Kumar, D. J. Sundar, I, Dr.
author_sort	Ajith Kumar, D. J.
title	Green marketing and sustainable consumerism
title_short	Green marketing and sustainable consumerism
title_full	Green marketing and sustainable consumerism
title_fullStr	Green marketing and sustainable consumerism
title_full_unstemmed	Green marketing and sustainable consumerism
title_sort	green marketing and sustainable consumerism
publisher	Universiti Malaysia Perlis (UniMAP)
publishDate	2011
url	http://dspace.unimap.edu.my/xmlui/handle/123456789/11762
_version_	1643790234851213312

Green marketing and sustainable consumerism

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