Creative management: Innovation in measuring advertising creative attributesm

Creative management: Innovation in measuring advertising creative attributesm

Malaysian Technical Universities Conference on Engineering and Technology (MUCET) 2012 organised by technical universities under the Malaysian Technical Universities Network (MTUN), 20th - 21st November 2012 at Hotel Seri Malaysia, Kangar, Perlis.

Saved in:
Bibliographic Details
Main Authors: Mastika, Lamat, Muhammad Firdaus, Abong Abdullah
Format: Working Paper
Language:English
Published: Malaysian Technical Universities Network (MTUN) 2013
Subjects:
Creative
Advertising creativity
Measuring
Measuring tool
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/30613
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Malaysia Perlis
Language: English
Description
Summary:Malaysian Technical Universities Conference on Engineering and Technology (MUCET) 2012 organised by technical universities under the Malaysian Technical Universities Network (MTUN), 20th - 21st November 2012 at Hotel Seri Malaysia, Kangar, Perlis.

Similar Items