Geographical Information Technology approach and model for visualizing the lifetime value of customersin the geographical marketplace

Geographical Information Technology approach and model for visualizing the lifetime value of customersin the geographical marketplace

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Bibliographic Details
Main Authors:	Abdul Manaf, Bohari, Ruslan, Rainis, Malliga, Marimuthu
Other Authors:	manafdr@uum.edu.my
Format:	Article
Language:	English
Published:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
Subjects:	Geographical information technology Lifetime value Geographical marketplace Customer lifetime value Strategic issues
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/38599
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Institution:	Universiti Malaysia Perlis
Language:	English

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Summary:	Link to publisher's homepage at http://ijbt.unimap.edu.my/