Resistance in the 'say no to smoking' campaign
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Universiti Kebangsaan Malaysia (UKM)
2015
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my.unimap-399092018-02-28T04:06:59Z Resistance in the 'say no to smoking' campaign Hanum, Hassan, Dr. Norhafezah, Yusof, Assoc. Prof. Dr. Rosna, Awang Hashim, Prof. Dr. hanum@unimap.edu.my norhafezah@uum.edu.my rosna@uum.edu.my Say No to Smoking campaign Adoption of innovation Characteristics of innovation Resistance Link to publisher's homepage at http://www.ukm.my/ The study aims to identify the relationship between the characteristics of innovation and resistance towards the 'Say No to Smoking' campaign. By using cluster sampling, a total of 396 respondents were selected from eight secondary schools in the northern states of Peninsular Malaysia. Data were collected through a survey method data and were analyzed using the Pearson correlation statistical analysis. The results showed that there was a significant relationship between innovation characteristics i.e., relative advantage, compatibility, complexity and trialbility with the existence of resistance towards the 'Say No to Smoking' campaign. This study also showed that factors such as the characteristics of innovation which could lead to one more innovation may fail to get disseminated. In fact, this study can help decision makers to identify the causes of rejection of new innovations in health campaigns that are being introduced to the community in an effort to improve public's receptiveness of future health campaigns. 2015-05-21T07:18:32Z 2015-05-21T07:18:32Z 2014 Article Jurnal Komunikasi: Malaysian Journal of Communication, vol. 30(1), 2014, pages 75-95 2289-151X http://www.ukm.my/jkom/journal/volumes/volume30-1-2014.html http://dspace.unimap.edu.my:80/xmlui/handle/123456789/39909 en Universiti Kebangsaan Malaysia (UKM) School of Media and Communication Studies, Faculty of Social Sciences and Humanities |
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Universiti Malaysia Perlis |
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Asia |
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Malaysia |
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Universiti Malaysia Perlis |
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| language |
English |
| topic |
Say No to Smoking campaign Adoption of innovation Characteristics of innovation Resistance |
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Say No to Smoking campaign Adoption of innovation Characteristics of innovation Resistance Hanum, Hassan, Dr. Norhafezah, Yusof, Assoc. Prof. Dr. Rosna, Awang Hashim, Prof. Dr. Resistance in the 'say no to smoking' campaign |
| description |
Link to publisher's homepage at http://www.ukm.my/ |
| author2 |
hanum@unimap.edu.my |
| author_facet |
hanum@unimap.edu.my Hanum, Hassan, Dr. Norhafezah, Yusof, Assoc. Prof. Dr. Rosna, Awang Hashim, Prof. Dr. |
| format |
Article |
| author |
Hanum, Hassan, Dr. Norhafezah, Yusof, Assoc. Prof. Dr. Rosna, Awang Hashim, Prof. Dr. |
| author_sort |
Hanum, Hassan, Dr. |
| title |
Resistance in the 'say no to smoking' campaign |
| title_short |
Resistance in the 'say no to smoking' campaign |
| title_full |
Resistance in the 'say no to smoking' campaign |
| title_fullStr |
Resistance in the 'say no to smoking' campaign |
| title_full_unstemmed |
Resistance in the 'say no to smoking' campaign |
| title_sort |
resistance in the 'say no to smoking' campaign |
| publisher |
Universiti Kebangsaan Malaysia (UKM) |
| publishDate |
2015 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/39909 |
| _version_ |
1643803357747347456 |