Antecedents of online purchase intention: A Cross-national study between Iran and Malaysia
Link to publisher's homepage at http://ijbt.unimap.edu.my
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2015
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| Online Access: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40668 |
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my.unimap-406682015-12-30T07:14:07Z Antecedents of online purchase intention: A Cross-national study between Iran and Malaysia Seyyed Mohammad Sadiq, Es-haghi Mona, Afshardoost Mohammad Mehdi, Ahmadi Sadiq.Isaac@gmail.com mona_chorni@yahoo.com mmahmadi68@gmail.com Cross-cultural research Structural equation modeling Hofstede Online purchase intention Perceived website quality Link to publisher's homepage at http://ijbt.unimap.edu.my This study examines how cultural values influence consumer decision-making with respect to online purchase intention in Iran and Malaysia. The findings suggest that cultural values are antecedents to Website trust, perceived Website privacy and Website quality. As a result, comparing the Iranian and Malaysian models of online purchase intention, Website trust significantly affected the frequency of online shopping in the Malaysian model, but it did not in the Iranian model. The perceived Website privacy and Website quality significantly affected online shopping frequency in the Iranian model, but not in the Malaysian model. The implications of the study were discussed. 2015-12-30T07:14:07Z 2015-12-30T07:14:07Z 2015-06 Article International Journal of Business and Technopreneurship, vol.5 no.2, 2015, pages 159-182 2231-7090 http://ijbt.unimap.edu.my/ http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40668 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
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Universiti Malaysia Perlis |
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UniMAP Library |
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Asia |
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Malaysia |
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Universiti Malaysia Perlis |
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| language |
English |
| topic |
Cross-cultural research Structural equation modeling Hofstede Online purchase intention Perceived website quality |
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Cross-cultural research Structural equation modeling Hofstede Online purchase intention Perceived website quality Seyyed Mohammad Sadiq, Es-haghi Mona, Afshardoost Mohammad Mehdi, Ahmadi Antecedents of online purchase intention: A Cross-national study between Iran and Malaysia |
| description |
Link to publisher's homepage at http://ijbt.unimap.edu.my |
| author2 |
Sadiq.Isaac@gmail.com |
| author_facet |
Sadiq.Isaac@gmail.com Seyyed Mohammad Sadiq, Es-haghi Mona, Afshardoost Mohammad Mehdi, Ahmadi |
| format |
Article |
| author |
Seyyed Mohammad Sadiq, Es-haghi Mona, Afshardoost Mohammad Mehdi, Ahmadi |
| author_sort |
Seyyed Mohammad Sadiq, Es-haghi |
| title |
Antecedents of online purchase intention: A Cross-national study between Iran and Malaysia |
| title_short |
Antecedents of online purchase intention: A Cross-national study between Iran and Malaysia |
| title_full |
Antecedents of online purchase intention: A Cross-national study between Iran and Malaysia |
| title_fullStr |
Antecedents of online purchase intention: A Cross-national study between Iran and Malaysia |
| title_full_unstemmed |
Antecedents of online purchase intention: A Cross-national study between Iran and Malaysia |
| title_sort |
antecedents of online purchase intention: a cross-national study between iran and malaysia |
| publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2015 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40668 |
| _version_ |
1643799450583302144 |