Competitive strategy and firm performance: a review of literature
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2017
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my.unimap-500102018-07-24T02:50:08Z Competitive strategy and firm performance: a review of literature Md, Shamimul Azim Haim Hilman, Abdullah Abdullahi Hassan, Gorondutse shamimul@oyagsb.uum.edu.my hilman@uum.edu.my abdullahi@uum.edu.my Competitive strategy Cost leadership Differentiation Firm performance Manufacturing firms Link to publisher's homepage at http://ijbt.unimap.edu.my Firms in the manufacturing sectors are facing the most inevitable challenge to decide whether products to make through internal effort, or solicit from outside independent suppliers with a high degree of economies-of-scale to enhance efficiency and productivity. Efficiency and productivity thru reducing costs, maintain high quality, flexibility, improved delivery dependability, and prompt quick response enable a manufacturing firm to achieve competitiveness and performance. To achieve competitive advantage previous researches used two typologies: cost-leadership strategy and differentiation strategy. Align with the previous researches this study has reviewed previous literature on costleadership strategy and differentiation strategy to achieve firm performance. Based on the Resource Based View (RBV) this study has developed a conceptual framework to enhance manufacturing firm performance through competitive strategy. 2017-10-23T04:32:53Z 2017-10-23T04:32:53Z 2017-02 Article International Journal of Business and Technopreneurship, vol.7(1), 2017, pages 87-92 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50010 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
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Universiti Malaysia Perlis |
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UniMAP Library |
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Asia |
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Malaysia |
| content_provider |
Universiti Malaysia Perlis |
| content_source |
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http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Competitive strategy Cost leadership Differentiation Firm performance Manufacturing firms |
| spellingShingle |
Competitive strategy Cost leadership Differentiation Firm performance Manufacturing firms Md, Shamimul Azim Haim Hilman, Abdullah Abdullahi Hassan, Gorondutse Competitive strategy and firm performance: a review of literature |
| description |
Link to publisher's homepage at http://ijbt.unimap.edu.my |
| author2 |
shamimul@oyagsb.uum.edu.my |
| author_facet |
shamimul@oyagsb.uum.edu.my Md, Shamimul Azim Haim Hilman, Abdullah Abdullahi Hassan, Gorondutse |
| format |
Article |
| author |
Md, Shamimul Azim Haim Hilman, Abdullah Abdullahi Hassan, Gorondutse |
| author_sort |
Md, Shamimul Azim |
| title |
Competitive strategy and firm performance: a review of literature |
| title_short |
Competitive strategy and firm performance: a review of literature |
| title_full |
Competitive strategy and firm performance: a review of literature |
| title_fullStr |
Competitive strategy and firm performance: a review of literature |
| title_full_unstemmed |
Competitive strategy and firm performance: a review of literature |
| title_sort |
competitive strategy and firm performance: a review of literature |
| publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2017 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50010 |
| _version_ |
1643804054639345664 |