A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)
Link to publisher's homepage at http://ijbt.unimap.edu.my
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2018
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my.unimap-513732018-07-24T02:38:56Z A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store) Bastam, Hadi Lotfabadi, Vahideh Tabasi Kouchakzadeh, Vahidreza Faraji, Mozhgan Vahidreza.Kouchakzadeh@gmail.com Buying Behaviour Consumer Online Store Link to publisher's homepage at http://ijbt.unimap.edu.my This study was conducted with the aim to investigate determinants of consumer buying behaviour in Digikala Online Store. This research was applied in terms of objective, and descriptive-correlational according to data collection method. The statistical population of this study consist of 200 consumers in Digikala Online Store, and they were selected by simple random sampling method according to Cochran's formula for infinite population. A valid questionnaire was used to collect data; and its reliability was confirmed by Cronbach's alpha. Structural Equation Modelling (SEM) was used to analyse data and examine hypotheses. Statistical SPSS and AMOS software was used as the data analysis tool. Findings indicated that all research hypotheses were confirmed, and this study concluded that factors such as user interface quality, product information quality, variety of choices, security perception, and saving money in online shopping could have positive effects on consumer attitude and encourage consumers to purchase. 2018-01-31T02:45:40Z 2018-01-31T02:45:40Z 2017-10 Article International Journal of Business and Technopreneurship, vol.7(3), 2017, pages 369-384 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/51373 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
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Universiti Malaysia Perlis |
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Asia |
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Malaysia |
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Universiti Malaysia Perlis |
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| language |
English |
| topic |
Buying Behaviour Consumer Online Store |
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Buying Behaviour Consumer Online Store Bastam, Hadi Lotfabadi, Vahideh Tabasi Kouchakzadeh, Vahidreza Faraji, Mozhgan A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store) |
| description |
Link to publisher's homepage at http://ijbt.unimap.edu.my |
| author2 |
Vahidreza.Kouchakzadeh@gmail.com |
| author_facet |
Vahidreza.Kouchakzadeh@gmail.com Bastam, Hadi Lotfabadi, Vahideh Tabasi Kouchakzadeh, Vahidreza Faraji, Mozhgan |
| format |
Article |
| author |
Bastam, Hadi Lotfabadi, Vahideh Tabasi Kouchakzadeh, Vahidreza Faraji, Mozhgan |
| author_sort |
Bastam, Hadi |
| title |
A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store) |
| title_short |
A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store) |
| title_full |
A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store) |
| title_fullStr |
A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store) |
| title_full_unstemmed |
A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store) |
| title_sort |
study of factors affecting consumer buying behaviour in online shopping (case study: digikala online store) |
| publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2018 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/51373 |
| _version_ |
1643804063124422656 |