Factors Leading to Market Segmentation of Fashion House Business based on Customer Behavior: Evidence from Bangladeshi Fashion Industry

Factors Leading to Market Segmentation of Fashion House Business based on Customer Behavior: Evidence from Bangladeshi Fashion Industry

Link to publisher's homepage at http://ijbt.unimap.edu.my

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Bibliographic Details
Main Authors: Md. Al Amin, Mohammad Shariful Islam
Other Authors: alaminmkt62jnu@gmail.com.
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2018
Subjects:
Segmentation
Perception
Fashion House
Factor Analysis
Customers
STP
Bangladesh
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/51425
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Institution: Universiti Malaysia Perlis
Language: English
Description
Summary:Link to publisher's homepage at http://ijbt.unimap.edu.my

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