A Study of Customer-Based Brand Equity Prioritization by using Analytical Hierarchy Process

A Study of Customer-Based Brand Equity Prioritization by using Analytical Hierarchy Process

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Bibliographic Details
Main Authors: Emmi Aida, Esan, Norshahrizan, Nordin, Wan Norsyafawati, W. Muhamad Radzi
Other Authors: norshahrizan@unimap.edu.my
Format: Article
Language:English
Published: Institute of Engineering Mathematics, Universiti Malaysia Perlis 2018
Subjects:
Customer Based Brand Equity
Prioritization
Product Criteria
Entrepreneur
Analytical Hierarchy Process
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/54283
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Institution: Universiti Malaysia Perlis
Language: English

Internet

http://dspace.unimap.edu.my:80/xmlui/handle/123456789/54283

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