Consumer perception towards corporate social responsibility on brand equity

• Main Author: Karpal Singh, Dara Singh
• Other Authors: Associate Professor Dr. Md Aminul Islam
• Format: Thesis
• Language: English
• Published: Universiti Malaysia Perlis (UniMAP) 2019
• Subjects: corporate social responsibility (CSR); Social responsibility of business; Consumers; Brand equity
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62023
• Institution: Universiti Malaysia Perlis

While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. Consumers are often regarded as one of the primary drivers of CSR amongst orga...