Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature
Link to publisher's homepage at http://ijbt.unimap.edu.my
Saved in:
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2019
|
| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62402 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Malaysia Perlis |
| Language: | English |
| id |
my.unimap-62402 |
|---|---|
| record_format |
dspace |
| spelling |
my.unimap-624022019-10-11T09:04:59Z Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature Nik Syuhailah, Nik Hussin Safiek, Mokhlis Hayatul Safrah, Salleh Zuraimi, Abdul Aziz niksyuhailah@umk.edu.my Behavioural intention Childcare Satisfaction Service quality Trust Risk Link to publisher's homepage at http://ijbt.unimap.edu.my The study of behavioural intention lies in the link of retaining and attracting future prospect and ensuring sustainability in competitive market. Parental intention to enrol their children in a childcare centre involves a variety of considerations, which requires the childcare provider to be competitive by ensuring that the best quality service for their customers are delivered to sustain themselves in the market. This is due to the growing number of childcare centres, which create intense competitions among them. Therefore, this paper proposes a conceptual model aimed at investigating the effects service quality, perceived trust, perceived risk, and satisfaction on behavioural intention in the childcare industry. It assess parent’s perceptions of childcare providers. Hence, this study seeks to examine and gain further understanding on the factors that influence parents’ behavioural intention in determine the childcare centre by focusing on the aspects of quality, trust, satisfaction and risk. 2019-10-11T09:04:59Z 2019-10-11T09:04:59Z 2019-10 Article International Journal of Business and Technopreneurship, vol.9(3), 2019, pages 299-308 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62402 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| institution |
Universiti Malaysia Perlis |
| building |
UniMAP Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Perlis |
| content_source |
UniMAP Library Digital Repository |
| url_provider |
http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Behavioural intention Childcare Satisfaction Service quality Trust Risk |
| spellingShingle |
Behavioural intention Childcare Satisfaction Service quality Trust Risk Nik Syuhailah, Nik Hussin Safiek, Mokhlis Hayatul Safrah, Salleh Zuraimi, Abdul Aziz Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature |
| description |
Link to publisher's homepage at http://ijbt.unimap.edu.my |
| author2 |
niksyuhailah@umk.edu.my |
| author_facet |
niksyuhailah@umk.edu.my Nik Syuhailah, Nik Hussin Safiek, Mokhlis Hayatul Safrah, Salleh Zuraimi, Abdul Aziz |
| format |
Article |
| author |
Nik Syuhailah, Nik Hussin Safiek, Mokhlis Hayatul Safrah, Salleh Zuraimi, Abdul Aziz |
| author_sort |
Nik Syuhailah, Nik Hussin |
| title |
Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature |
| title_short |
Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature |
| title_full |
Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature |
| title_fullStr |
Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature |
| title_full_unstemmed |
Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature |
| title_sort |
determinants of customers’ behavioural intentation in the childcare service industry: a review of literature |
| publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2019 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62402 |
| _version_ |
1651868685692829696 |