Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator

Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator

Link to publisher's homepage at https://ijbt.unimap.edu.my

Saved in:
Bibliographic Details
Main Authors: Baskaran, Shathees, Raman, Dhinesh K., Nomahaza, Mahadi, Logaiswari, Indiran, Azman, Hashim
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2021
Subjects:
Online buying intention
Shopping enjoyment
Informativeness
Social media marketing
Credibility
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/72258
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Malaysia Perlis
Language: English
Description
Summary:Link to publisher's homepage at https://ijbt.unimap.edu.my

Similar Items