Impact of Meme advertising on brand equity

Impact of Meme advertising on brand equity

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Bibliographic Details
Main Authors: Muhammad Sufyan, Ramish, Ummi Naiemah, Saraih, Julinawati, Suanda, Junaid, Ansari
Other Authors: smsufyan@gmail.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2022
Subjects:
Attitude towards advertising
Brand equity
Brand image
Meme advertising
Visual appeal
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75780
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Institution: Universiti Malaysia Perlis
Language: English

Internet

http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75780

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