Consumers’ religio-spiritual insights in Ramadhan advertisements

• Main Authors: Junaid, Ansari, Ummi Naiemah, Saraih, Adi Anuar, Azmin, Muhammad Sufyan, Ramish
• Other Authors: junaid.ansari [e-mail]
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2022
• Subjects: Attitude; Consumers’ religio-spiritual insights; Irritation; Ramadan advertising; TV commercials
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75789
• Institution: Universiti Malaysia Perlis

Link to publisher's homepage at https://ijbt.unimap.edu.my