SIDC Library - Marketing Information Services
Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.
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| Format: | Working Paper |
| Language: | English |
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PETRONAS
2010
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| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/7710 |
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| Institution: | Universiti Malaysia Perlis |
| Language: | English |
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my.unimap-77102010-02-25T05:09:53Z SIDC Library - Marketing Information Services Jesse, Lee Han Leng hllee@seccom.com.my Special Libraries Information services -- Marketing SIDC Library Securities Commission (SC) Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia. The Securities Industry Development Centre (SIDC) is the education and training arm of the Securities Commission (SC) and the SIDC Library serves both SC staff and the securities industry. The SIDC Library is a specialised library with its resources focused on the capital market. This paper provides an insight into the promotional activities of SIDC Library services for its internal and external users. It presents a concerted marketing effort to promote the value of quality library services and resources through marketing product differentiation approaches. This is done through enhanced research activities, library orientation programmes for new users, user education efforts for clearer instructions on the use of online databases, and selective dissemination of information through networking with users. All these activities and programmes in turn provide the library with feedback on users' information needs and helped set the focus of the collection development activities and the efforts put in for selective dissemination of research information to the users. 2010-02-18T02:19:58Z 2010-02-18T02:19:58Z 2005-05-15 Working Paper p.1-10 http://hdl.handle.net/123456789/7710 en Proceedings of the Special Library Conference 2005 (SLib 2005) PETRONAS |
| institution |
Universiti Malaysia Perlis |
| building |
UniMAP Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Perlis |
| content_source |
UniMAP Library Digital Repository |
| url_provider |
http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Special Libraries Information services -- Marketing SIDC Library Securities Commission (SC) |
| spellingShingle |
Special Libraries Information services -- Marketing SIDC Library Securities Commission (SC) Jesse, Lee Han Leng SIDC Library - Marketing Information Services |
| description |
Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia. |
| author2 |
hllee@seccom.com.my |
| author_facet |
hllee@seccom.com.my Jesse, Lee Han Leng |
| format |
Working Paper |
| author |
Jesse, Lee Han Leng |
| author_sort |
Jesse, Lee Han Leng |
| title |
SIDC Library - Marketing Information Services |
| title_short |
SIDC Library - Marketing Information Services |
| title_full |
SIDC Library - Marketing Information Services |
| title_fullStr |
SIDC Library - Marketing Information Services |
| title_full_unstemmed |
SIDC Library - Marketing Information Services |
| title_sort |
sidc library - marketing information services |
| publisher |
PETRONAS |
| publishDate |
2010 |
| url |
http://dspace.unimap.edu.my/xmlui/handle/123456789/7710 |
| _version_ |
1643788908789497856 |