Creating a Bond with your Customers Through Communication
Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.
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| Language: | English |
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PETRONAS
2010
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| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/7752 |
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| Institution: | Universiti Malaysia Perlis |
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my.unimap-77522010-11-01T07:00:22Z Creating a Bond with your Customers Through Communication Mitchell, David David.Mitchell@leoburnett.com.my Communication Marketing Leo Burnett Advertising Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia. Communication (which includes advertising, PR, events, customer relationships etc) goes well beyond the realms of selling and promotion. Today's consumer regards all communication with a cynical eye and this has forced communication to reinvent itself. Consumers today have distinct relationships with the brands they use and as such the role for communication today is to create a strong bond. This bond creates brand loyalty, which results in greater loyalty and better returns for a marketer. In order to create these bonds, communication needs to truly understand the motivations of its audience allowing it to create an ongoing relationship, which ultimately leads to usage of the brand. The presentation covers the theory behind creating brand bonds, how strategic planning can help increase effectiveness and efficiency of communication with various examples from Leo Burnett clients. 2010-02-25T07:55:45Z 2010-02-25T07:55:45Z 2005-05-15 Working Paper http://hdl.handle.net/123456789/7752 en Proceedings of Special Library Conference 2005 (SLib 2005) PETRONAS |
| institution |
Universiti Malaysia Perlis |
| building |
UniMAP Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Perlis |
| content_source |
UniMAP Library Digital Repository |
| url_provider |
http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Communication Marketing Leo Burnett Advertising |
| spellingShingle |
Communication Marketing Leo Burnett Advertising Mitchell, David Creating a Bond with your Customers Through Communication |
| description |
Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia. |
| author2 |
David.Mitchell@leoburnett.com.my |
| author_facet |
David.Mitchell@leoburnett.com.my Mitchell, David |
| format |
Working Paper |
| author |
Mitchell, David |
| author_sort |
Mitchell, David |
| title |
Creating a Bond with your Customers Through Communication |
| title_short |
Creating a Bond with your Customers Through Communication |
| title_full |
Creating a Bond with your Customers Through Communication |
| title_fullStr |
Creating a Bond with your Customers Through Communication |
| title_full_unstemmed |
Creating a Bond with your Customers Through Communication |
| title_sort |
creating a bond with your customers through communication |
| publisher |
PETRONAS |
| publishDate |
2010 |
| url |
http://dspace.unimap.edu.my/xmlui/handle/123456789/7752 |
| _version_ |
1643788911704539136 |