The influence of product packaging on students’ purchasing intention

Link to publisher's homepage at https://ijbt.unimap.edu.my

Saved in:

Bibliographic Details
Main Authors:	Suriani, Sukri, Wong, Yong Hong, Faziha, Abd. Malek, Tengku Mohd. Khairal, Abdullah, Syahputra, Syahputra
Other Authors:	surianisukri@unimap.edu.my
Format:	Article
Language:	English
Published:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2023
Subjects:	Packaging Colour Packaging Material Packaging Design Packaging Size and Shape
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/77814
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Universiti Malaysia Perlis
Language:	English

Be the first to leave a comment!

Similar Items