Brand image on customer-based brand equity in the hotel industry in Bangladesh: tourism management and advertisement as moderators

Doctor of Philosophy in Management

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Bibliographic Details
Main Author:	Mohammad Wasib, Latif
Other Authors:	Md. Aminul, Islam, Prof. Dr.
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Perlis (UniMAP) 2017
Subjects:	Hotel industry Tourism management Brand image Advertisement Tourism > Bangladesh
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/77892
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Institution:	Universiti Malaysia Perlis
Language:	English

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