Themes in Islamic Da’wah by Malaysian Preachers on TikTok: Preliminary Study

• Main Authors: Salinayanti, Salim, Ting, Su Hie, Siti Haslina, Hussin
• Format: Proceeding
• Language: English
• Published: 2024
• Subjects: BP Islam. Bahaism. Theosophy, etc
• Online Access: http://ir.unimas.my/id/eprint/45481/1/3rd%20ICBSET2024%20Conference%20Proceeding-with%20ISSBN.pdf; http://ir.unimas.my/id/eprint/45481/; https://submit.confbay.com/conf/icbset2024
• Institution: Universiti Malaysia Sarawak

The proliferation of social media has significantly expanded the reach of Islamic da’wah (call or invitation to Islam). TikTok has become the most recent yet prominent platform due to its ability to disseminate short videos efficiently. In the rhetorical religious genre, religious orators employ v...