Information Search and Purchase Intention for "Made in China "Products by Ethnicity

• Main Authors: Huang, Huat Wei, Ernest Cyril, de Run, Hiram, Ting
• Format: Proceeding
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); HJ Public Finance
• Online Access: http://ir.unimas.my/id/eprint/12924/1/Information%20Search.pdf; http://ir.unimas.my/id/eprint/12924/
• Institution: Universiti Malaysia Sarawak

The objective of this research is to examine perception towards the products “Made in China” between the Malays and Chinese. Specifically, it looks into relationship between country-of-origin (COO) image, product knowledge, product involvement with information search and purchase intention. It fur...