Market orientation and organizational performance :|bthe impact of service quality a study on hotel industry in Malaysia
The general objective of this research was to examine the relationship between market orientation and organizational performance. In addition, service quality was included as a moderator. This study was conducted on hotel industry in Malaysia and 187 set of samples were collected randomly from 55...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2012
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/13586/6/Chin%20Chee%20Hua%20ft.pdf http://ir.unimas.my/id/eprint/13586/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |