An investigation of new product management and performance measurements : A test in Banking Industry
The general objective of this study was to investigate the influence of new product management on performance measurements. Specifically, the purpose of this study was to examine the influence of firm image, brand strength, market sensing capability, product innovativeness, and new product qualit...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2012
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| Online Access: | http://ir.unimas.my/id/eprint/14242/3/Fong%20Sook%20Fun%20ft.pdf http://ir.unimas.my/id/eprint/14242/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |