Consumer Innovativeness in Consumer - Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan

• Main Authors: Shahid, Rasool, Asif Ayub, Kiyani, Fadilah, Siali, Hiram, Ting, Mahani Mohammad, Abdu Shakur
• Format: E-Article
• Language: English
• Published: EconJournals 2017
• Subjects: HF Commerce
• Online Access: http://ir.unimas.my/id/eprint/15369/1/Consumer%20Innovativeness%20in%20Consumer%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/15369/; https://www.researchgate.net/publication/312530126
• Institution: Universiti Malaysia Sarawak

The aim of this study is to find out the relationship between the company image, company trust, consumer value and consumer innovativeness behavior. It focuses on how the company image and company trust influence the consumer value and consumer innovativeness behavior with respect to consumer indepe...