Framing crisis response messages on Facebook: a second level agenda analysis of MH370
A crisis can certainly bring great threats to an organisation. In time of crisis, what the organisation says and does may impose significant effect on the organisation’s effort to survive its reputational damages. Although crisis responses are considered a common topic, this rapidly growing field...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/16829/1/Framing%20crisis%20response%20messages%20on%20Facebook%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/16829/ https://doi.org/10.1051/shsconf/20173300035 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |
| Summary: | A crisis can certainly bring great threats to an organisation. In time of crisis, what the organisation says and does may impose significant
effect on the organisation’s effort to survive its reputational damages. Although crisis responses are considered a common topic, this rapidly
growing field of research is however vital to be critically explored. In light of Situational Crisis Communication Theory (SCCT) [1] and the
Second-level Agenda Setting approach [2], this study seeks to analyse the message frames used by Malaysia Airlines System (MAS) in the formation of MH370 crisis response messages that that were disseminated directly to
the organisation’s stakeholders on Facebook. The convergence of framing and second level agenda setting has made this study significant as it advances the explication of potential crisis communication effects by
underscoring the distinct importance held by certain attributes and frames, in the content of a crisis response message. This paper also includes discussion on the directions for future research on crisis response strategies particularly in the local context. |
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