Effect of Rational and Emotional Framing on Highly Involved Audience in Severe Crisis Situation: An Experimental Study on MH370
Rational and Emotional framing is an important crisis response strategy (CRS) used by organisations in its effort to minimize damage and reputational threat of a crisis. The framing effect of a message is crucial not only in influencing the audience attitude towards the organization, but also behavi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UKM
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/16830/7/Effect.pdf http://ir.unimas.my/id/eprint/16830/ http://ejournal.ukm.my/mjc/article/view/18638 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |