Relationship Between Brand Equity And Consumer Purchase Decision: A Case Of An International Brand Of Footwear
Footwear has immense effects on the fashion industry and goes beyond fashion to cater to other functions such as sports, office, urban streets and technical outdoor. The objective of the study is to discover the relationship between brand equity and consumer purchase decision in an international bra...
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| Main Authors: | , , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/17304/1/RELATIONSHIP%20BETWEEN%20BRAND%20EQUITY%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/17304/ http://www.sarawak.uitm.edu.my/ijsms |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |