Students’ Perception of Self-presentation towards Avatar

• Main Authors: Mohammad Nur Azhar, Mazlan, Mohamad Azhari, Abu Bakar
• Format: E-Article
• Language: English
• Published: Elsevier Ltd. 2013
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/17565/1/Students%27%20perception%20of%20self-presentation%20towards%20avatar%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/17565/; http://www.sciencedirect.com/science/article/pii/S1877042813036914
• Institution: Universiti Malaysia Sarawak

This research investigates students’ perception of their self-presentation towards the creation of their virtual self, an avatar. Students were provided with an avatar as well as an avatar environment called the Avatar Hall. This research is an empirical research where students have been given access to the Avatar Hall to view their human character avatar. A total number of 56 students were involved. The research instrument used in this research was a Self-Presence Questionnaire (SPQ) inventory developed by Ratan and Hasler [5]. All the items selected address the extension of identity towards virtual character. The inventory was consisted of Likert-type statements, each with five choices of response from “Not At All” to “Absolutely”. This research has shown that most of students perceived that their personal identity have influenced their self-presentation towards their avatar in Avatar Hall. This means that choosing an avatar name, appearance, gender, and clothing were mostly related to some aspect of their personal identity.