The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis

• Main Authors: Dwi Sunu Kanto, Slamet Widodo, Ernest Cyril, de Run, Abu Hassan, Md. Isa
• Format: E-Article
• Language: English
• Published: Elsevier Ltd. 2016
• Subjects: HJ Public Finance
• Online Access: http://ir.unimas.my/id/eprint/17679/1/The%20reputation%20quotient%20as%20a%20corporate%20reputation%20measurement%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/17679/; http://www.sciencedirect.com/science/article/pii/S1877042816301239
• Institution: Universiti Malaysia Sarawak

The Reputation Quotient is one of the popular measurements for corporate reputation. It has been tested within a cross-cultural setting among countries in the United States, Europe and Australia. However, there is no reliable evidence that the Reputation Quotient is fit for Malaysia. The purpose of...