Profiling Participants Of The Rainforest World Music Festival
For tourism marketers and event organizers, the identification and understanding of the customers are important for market segmentation. Profiling the tourists allows segmentation to be done on the basis of the person who makes the trip. The main objective of the study is to identify the characteris...
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| Main Authors: | , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Education and Novel Technology Research Association
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/17909/1/PROFILING%20PARTICIPANTS%20OF%20THE%20RAINFOREST%20WORLD%20MUSIC%20%28ABSTRACT%29.pdf http://ir.unimas.my/id/eprint/17909/ http://www.aebjournal.org/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |