Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: an exploratory study

Rural tourism has been shown to benefit local communities from the economic perspective. Digital marketing allows marketing information to be transmitted directly to potential visitors without the need for an intermediary, in a low-cost but effective way. Rural tourism destinations in Sarawak now ha...

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Bibliographic Details
Main Authors: Cheuk, Sharon, Atang, Azuriaty, Lo, May Chiun, Ramayah, T.
Format: E-Article
Language:English
Published: American Scientific Publishers 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/19012/1/Identity%20Politics%20%28abstrak%29.pdf
http://ir.unimas.my/id/eprint/19012/
http://www.aspbs.com/science.htm
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Institution: Universiti Malaysia Sarawak
Language: English