Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: an exploratory study
Rural tourism has been shown to benefit local communities from the economic perspective. Digital marketing allows marketing information to be transmitted directly to potential visitors without the need for an intermediary, in a low-cost but effective way. Rural tourism destinations in Sarawak now ha...
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| Main Authors: | , , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/19012/1/Identity%20Politics%20%28abstrak%29.pdf http://ir.unimas.my/id/eprint/19012/ http://www.aspbs.com/science.htm |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |