Community perceptions on the usage of digital marketing for homestays: the case of Ba'Kealan, Malaysia
Rural tourism has become a dynamically developing area in tourism. Apart from developing physical infrastructure, a national priority is to develop ICT in rural areas to improve the local communities’ communications with the outside world. It is believed that with the help of ICT, rural tourism indu...
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| Main Authors: | , , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/19013/1/SCT-028-revised%20%284%29%20%28abstrak%29.pdf http://ir.unimas.my/id/eprint/19013/ http://www.ijbs.unimas.my |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |