Neuromarketing: Physiological Response of Human Brain Using Quantitative Electroencephalogram (QEEG) in Consumers Decision Making

• Main Authors: Fauzan, Norsiah, Broto, Tri Prabowo, Sophian, Muhammad, Muhammad, Nurshafiqa
• Format: E-Article
• Language: English
• Published: IJTRD 2017
• Subjects: Q Science (General); QP Physiology
• Online Access: http://ir.unimas.my/id/eprint/19093/1/IJTRD8420%20%28abstrak%29.pdf; http://ir.unimas.my/id/eprint/19093/; http://www.ijtrd.com
• Institution: Universiti Malaysia Sarawak

In Asia, the most popular method of market research is survey and interview. The outcome rely on the consumers to express their hidden feelings on their preferences for the products. This presents a challenge to the marketers, researchers and advertisers to tease out the consumers’ hidden feelings...