Advertising of Controversial Products : The Influence of Religion
The aim of this study is to determine the impact of these three religious beliefs (Islam, Buddha, and Christian) on the advertising of controversial products. Besides, this study is to determine the factors that influence these three religion group's felt offensive towards several types contro...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2007
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/25222/2/Advertising%20of%20Controversial%20Products%20%3B%20The%20Influence%20of%20Religion.pdf http://ir.unimas.my/id/eprint/25222/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |