Investigating The Influence Of Consumer Innovativeness On Green Purchase Behavior In Malaysia Context : The Role Of Self-Identity In Theory Of Planned Behavior
This research was being conducted to investigate the relationship between consumer innovativeness and green product purchase behavior. Green product purchase behavior can be utilized as indicator ofthe development of green marketing in Malaysia. The theory of ptanned behavior (TPB) with extended var...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2015
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/25223/2/Ho%20Kah%20Wai.pdf http://ir.unimas.my/id/eprint/25223/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |