Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: An exploratory study

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Bibliographic Details
Main Authors: Cheuk, Sharon, Azuriaty, Atang, Lo, May-Chiun, Ramayah, T.
Format: E-Article
Language:English
Published: Science Publishing Corporation 2018
Subjects:
Online Access:http://ir.unimas.my/id/eprint/25318/1/Barriers%20to%20digital%20marketing%20adoption%20at%20remote%20rural%20tourism%20destinations%20in%20Sarawak%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/25318/
https://www.sciencepubco.com/index.php/ijet
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Institution: Universiti Malaysia Sarawak
Language: English