Attracting Male Audience In Watching Family Drama

• Main Author: Lau, Mitchell Wen Ni
• Format: Final Year Project Report
• Language: English; English
• Published: Universiti Malaysia Sarawak(SARAWAK) 2018
• Subjects: N Visual arts (General) For photography, see TR
• Online Access: http://ir.unimas.my/id/eprint/28971/1/ATTRACTING%20MALE%20AUDIENCE%2024pgs.pdf; http://ir.unimas.my/id/eprint/28971/4/Mitchell%20Lau%20ft.pdf; http://ir.unimas.my/id/eprint/28971/
• Institution: Universiti Malaysia Sarawak

“Attracting Male Audience in Watching Family Drama” explores the film genre has interconnectivity with film genre and focus on young Chinese male audiences in the age range of 18 to 25 years old in Kuching. To illustrate these ideas, the researcher used mixes method: Interview and Questionnaire to achieve the research objective. ‘The Kid From Big Apple 1’ (2016) and ‘Rain Dogs’ (2006) as case study to discuss and identify the relationship between gender and genre in the drama film. The findings of this research show that in order to attract both female and male audience in watching family drama, elements from multiple genres should be incorporated in a single film. This research aims to provide an insight for further research related to family drama film.