Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea

This study aims to investigate the perception of Muslim travellers toward Halal lifestyle in South Korea. This study is significant due to a huge growth of Muslim tourists in South Korea over recent years. Statistics has shown an influx of Muslim tourists from Malaysia travelling to South Korea from...

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Main Authors: Siti Syaza Nabilah, Fauzihana, Norazirah, Ayob
Format: E-Article
Language:English
Published: 2020
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Online Access:http://ir.unimas.my/id/eprint/30259/1/Perceptions%20of%20Muslim%20Travellers%20Toward%20Halal%20Lifestyle%20in%20South%20Korea_abstract.pdf
http://ir.unimas.my/id/eprint/30259/
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Institution: Universiti Malaysia Sarawak
Language: English
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spelling my.unimas.ir.302592020-07-08T01:38:41Z http://ir.unimas.my/id/eprint/30259/ Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea Siti Syaza Nabilah, Fauzihana Norazirah, Ayob HB Economic Theory HG Finance This study aims to investigate the perception of Muslim travellers toward Halal lifestyle in South Korea. This study is significant due to a huge growth of Muslim tourists in South Korea over recent years. Statistics has shown an influx of Muslim tourists from Malaysia travelling to South Korea from year-to-year. Interviews were conducted to gain in-depth and comprehensive insights of Malaysian Muslims’ percipience on the Halal culture in South Korea. The questions were designed in the interview covers three issues, which include the pre-travel behaviour, extensity of information search, and travel decision. According to the interviews, most of the travellers spent their time conducting research, explicitly on Halal dietary matters before heading to South Korea. They also stated that it was quite hard finding places that serve Halal food. Therefore, we concluded that the Halal principle adoption in Korea influences the travel decision by most Muslim travellers. 2020 E-Article PeerReviewed text en http://ir.unimas.my/id/eprint/30259/1/Perceptions%20of%20Muslim%20Travellers%20Toward%20Halal%20Lifestyle%20in%20South%20Korea_abstract.pdf Siti Syaza Nabilah, Fauzihana and Norazirah, Ayob (2020) Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea. Trends in Undergraduate Research, 3 (1). pp. 9-16. file:///C:/Users/UNIMAS~1/AppData/Local/Temp/1552-Article%20Text-5726-1-10-20200530.pdf 10.33736/tur.1552.2020
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HB Economic Theory
HG Finance
spellingShingle HB Economic Theory
HG Finance
Siti Syaza Nabilah, Fauzihana
Norazirah, Ayob
Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea
description This study aims to investigate the perception of Muslim travellers toward Halal lifestyle in South Korea. This study is significant due to a huge growth of Muslim tourists in South Korea over recent years. Statistics has shown an influx of Muslim tourists from Malaysia travelling to South Korea from year-to-year. Interviews were conducted to gain in-depth and comprehensive insights of Malaysian Muslims’ percipience on the Halal culture in South Korea. The questions were designed in the interview covers three issues, which include the pre-travel behaviour, extensity of information search, and travel decision. According to the interviews, most of the travellers spent their time conducting research, explicitly on Halal dietary matters before heading to South Korea. They also stated that it was quite hard finding places that serve Halal food. Therefore, we concluded that the Halal principle adoption in Korea influences the travel decision by most Muslim travellers.
format E-Article
author Siti Syaza Nabilah, Fauzihana
Norazirah, Ayob
author_facet Siti Syaza Nabilah, Fauzihana
Norazirah, Ayob
author_sort Siti Syaza Nabilah, Fauzihana
title Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea
title_short Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea
title_full Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea
title_fullStr Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea
title_full_unstemmed Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea
title_sort perceptions of muslim travellers toward halal lifestyle in south korea
publishDate 2020
url http://ir.unimas.my/id/eprint/30259/1/Perceptions%20of%20Muslim%20Travellers%20Toward%20Halal%20Lifestyle%20in%20South%20Korea_abstract.pdf
http://ir.unimas.my/id/eprint/30259/
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