Split Over-Training for Unsupervised Purchase Intention Identification

• Main Authors: Abd Yusof, Noor Fazilla, Lin, Chenghua, Han, Xiwu, Barawi, Mohamad Hardyman
• Format: E-Article
• Language: English
• Published: The World Academy of Research in Science and Engineering 2020
• Subjects: BF Psychology; QA75 Electronic computers. Computer science
• Online Access: http://ir.unimas.my/id/eprint/30325/1/Split%20Over-Training%20for%20Unsupervised%20Purchase%20Intention%20Identification_abstract.pdf; http://ir.unimas.my/id/eprint/30325/; http://www.warse.org/; https://doi.org/10.30534/ijatcse/2020/214932020
• Institution: Universiti Malaysia Sarawak

Recognizing user-expressed intentions in social media can be useful for many applications such as business intelligence, as intentions are intimately linked to potential actions or behaviors. This paper focuses on a binary classification problem: whether a text expresses purchase intention (PI) or not (non- PI). In contrast to existing research, which relies on labeled intention corpus or linguistic knowledge, we proposed an unsupervised method called split over-training for the PI identification task. Experiments on PI identification from tweets showed that our approach was effective and promising. The best classifying accuracy of 84.6% and PI F-measure of 70.4% was achieved, which are only 7.7% and 4.9% respectively lower than fully supervised models. This means our unsupervised method may provide reasonable preprocessing for intention corpus labeling or intention knowledge acquisition.