Redesigning Nusantara Oral Narratives to Character Design: New Potential Process Application in A Trading Card Game Model

This research is to establish the process of designing oral Nusantara folklores characters. The applied creative process adapting Trading Card Game Model by Miller (2011) commonly used as a playable trading cards among enthusiast and collector. The Nusantara characters selected in this study were fo...

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Main Authors: Ahmad Azaini, Abdul Manaf, Fytullah, Hamzah
Format: Article
Language:English
English
Published: UNIMAS Publisher, Universiti Malaysia Sarawak 2019
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Online Access:http://ir.unimas.my/id/eprint/31452/1/Cover%20page%20Jan2019.pdf
http://ir.unimas.my/id/eprint/31452/2/Redesigning%20Nusantara%20Oral%20Narratives%20to%20Character%20Design%20New%20Potential%20Process%20%20Application%20in%20A%20Trading%20Card%20Game%20Model.pdf
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Institution: Universiti Malaysia Sarawak
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spelling my.unimas.ir.314522020-08-28T08:12:42Z http://ir.unimas.my/id/eprint/31452/ Redesigning Nusantara Oral Narratives to Character Design: New Potential Process Application in A Trading Card Game Model Ahmad Azaini, Abdul Manaf Fytullah, Hamzah NX Arts in general This research is to establish the process of designing oral Nusantara folklores characters. The applied creative process adapting Trading Card Game Model by Miller (2011) commonly used as a playable trading cards among enthusiast and collector. The Nusantara characters selected in this study were found potentials to translate into final cards, modified and redesign characters based on commercial requirements. The adaptation of selected folklores “Barongan” Character design selected among many potential characters from Nusantara, Javanese, Singapore, Thailand and Malaysia, shared the same concept. The process of creation the character in the trading cards using DACIDFM (Design>Analysis>ConceptTextual>Defining>Ideation>Media) is an efficient creative process that is potential to enforce towards animation concept industries. These practices accelerate the product outcome, compared the conventional processes that were known strictly bound to the content scope, which cause lengthy process in game and animation studios. The method established to be efficient and economical with multiple and various complicated characters were created apart from “Barongan” with the same manner, in other hand preserved the character originality and yet, appealing to the current market requirement. By adopting the process, the Trading Card Game Model and its applications, currently practiced at Kromosom Sdn. Bhd. an animation studio in Kuala Lumpur. The suggested method on the other hand, not only beneficial to animation and game industry at large, but to the character design itself; has wide potential for Intellectual property in the toy industry, at the same time promoting traditional elements within the textual accuracy. UNIMAS Publisher, Universiti Malaysia Sarawak 2019-01 Article PeerReviewed text en http://ir.unimas.my/id/eprint/31452/1/Cover%20page%20Jan2019.pdf text en http://ir.unimas.my/id/eprint/31452/2/Redesigning%20Nusantara%20Oral%20Narratives%20to%20Character%20Design%20New%20Potential%20Process%20%20Application%20in%20A%20Trading%20Card%20Game%20Model.pdf Ahmad Azaini, Abdul Manaf and Fytullah, Hamzah (2019) Redesigning Nusantara Oral Narratives to Character Design: New Potential Process Application in A Trading Card Game Model. Sustainable Community Transformation, 15 (1). p. 20. ISSN 1675-5820
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic NX Arts in general
spellingShingle NX Arts in general
Ahmad Azaini, Abdul Manaf
Fytullah, Hamzah
Redesigning Nusantara Oral Narratives to Character Design: New Potential Process Application in A Trading Card Game Model
description This research is to establish the process of designing oral Nusantara folklores characters. The applied creative process adapting Trading Card Game Model by Miller (2011) commonly used as a playable trading cards among enthusiast and collector. The Nusantara characters selected in this study were found potentials to translate into final cards, modified and redesign characters based on commercial requirements. The adaptation of selected folklores “Barongan” Character design selected among many potential characters from Nusantara, Javanese, Singapore, Thailand and Malaysia, shared the same concept. The process of creation the character in the trading cards using DACIDFM (Design>Analysis>ConceptTextual>Defining>Ideation>Media) is an efficient creative process that is potential to enforce towards animation concept industries. These practices accelerate the product outcome, compared the conventional processes that were known strictly bound to the content scope, which cause lengthy process in game and animation studios. The method established to be efficient and economical with multiple and various complicated characters were created apart from “Barongan” with the same manner, in other hand preserved the character originality and yet, appealing to the current market requirement. By adopting the process, the Trading Card Game Model and its applications, currently practiced at Kromosom Sdn. Bhd. an animation studio in Kuala Lumpur. The suggested method on the other hand, not only beneficial to animation and game industry at large, but to the character design itself; has wide potential for Intellectual property in the toy industry, at the same time promoting traditional elements within the textual accuracy.
format Article
author Ahmad Azaini, Abdul Manaf
Fytullah, Hamzah
author_facet Ahmad Azaini, Abdul Manaf
Fytullah, Hamzah
author_sort Ahmad Azaini, Abdul Manaf
title Redesigning Nusantara Oral Narratives to Character Design: New Potential Process Application in A Trading Card Game Model
title_short Redesigning Nusantara Oral Narratives to Character Design: New Potential Process Application in A Trading Card Game Model
title_full Redesigning Nusantara Oral Narratives to Character Design: New Potential Process Application in A Trading Card Game Model
title_fullStr Redesigning Nusantara Oral Narratives to Character Design: New Potential Process Application in A Trading Card Game Model
title_full_unstemmed Redesigning Nusantara Oral Narratives to Character Design: New Potential Process Application in A Trading Card Game Model
title_sort redesigning nusantara oral narratives to character design: new potential process application in a trading card game model
publisher UNIMAS Publisher, Universiti Malaysia Sarawak
publishDate 2019
url http://ir.unimas.my/id/eprint/31452/1/Cover%20page%20Jan2019.pdf
http://ir.unimas.my/id/eprint/31452/2/Redesigning%20Nusantara%20Oral%20Narratives%20to%20Character%20Design%20New%20Potential%20Process%20%20Application%20in%20A%20Trading%20Card%20Game%20Model.pdf
http://ir.unimas.my/id/eprint/31452/
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